There’ll be the exciting pop of old advertising: massive bill boards featuring consumer goods and services, high alters to both commerce and products-as-democracy: “A coke is a coke and no amount of money can get you a better coke.”
My creative side-hustle came in most useful during lockdown in LA –
Wrote this piece for the ironically titled ‘JOURNEY’ issue of The Modernist.
It’s about America’s iconic road signage; spent many blissful hours photographing a completely deserted LA.
It’s the third piece I have written about ‘The Great American road’.
You can buy a copy here: The Modernist | JOURNEY | Issue #35